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Brand Kit and Style Guide

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Brand Standards

The USA Archery family of logos is the most common visual representation of our organization.

USA Archery’s colors are essential to our brand recognition. This guide establishes the official color standards and required usage across all layouts and collateral.

USA Archery Red
Pantone 187 C
CMYK
23, 100, 88, 15
HEX
#AA1E2E
RGB
170, 30, 46
USA Archery Blue
Pantone 534 C
CMYK
99, 95, 36, 27
HEX
#1B355E
RGB
27, 53, 94

USA Archery uses a single typeface — Poppins — to create a clean, modern and consistent visual voice across all communications. Its geometric structure and balanced proportions reflect the precision, focus and discipline at the heart of our sport.

Logos & Seals

The USA Archery family of logos & seals are foundational brand assets that ensure consistency, credibility and recognition across all applications.
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When working with the USA Archery family of logos, adherence to these guidelines is essential to preserving the integrity and strength of our brand.

When co-branding USA Archery with your brand, follow these guidelines.

These rules must be adhered to when using the USA Archery family of logos unless permission from USA Archery is granted.